What THESE wedding DJs DO to generate millions of views ON YOUTUBE
- Pierre St
- May 24
- 19 min read
Updated: May 29
Article written on 24/05/25 by Pierre STEPHAN, DJ of Stephane STONE Events. Youtube : @stephane_stone_events
Synthesis
As a wedding DJ, it's now essential to make yourself known via social networks. However, before taking the plunge, in addition to the fear of exposing yourself, there are a number of questions that need to be answered:
What are people interested in? What can I publish?
What type of publication: long or short videos? And for what content?
How often should I publish?
These days, there are a lot of people selling miracle solutions for becoming popular or even viral on social networks. However, their advice is often very general (e.g. “publish 3 videos of less than 7 seconds every day”, “find a powerful hook”, “think about what your audience wants”) and in no way focused on ideas for content to produce. It's very likely that these people have only a very limited knowledge of our very particular sector. And that's because there are no serious, public, data-driven publications giving these valuable insights.
As a wedding DJ wishing to expand my visibility via social networks, I naturally turned to studying the Youtube channels of successful wedding DJs (but unknown to the public at large) whose work I appreciate in order to progress:
in France : TSL Formation, Shuba-K, Martin Beatz et Vincent Kasteloot,
in the USA : Nick Spinelli et Justin the DJ.
These DJs have all been on Youtube for at least 4 years and have more than 10,000 subscribers. Some of them have reached several million views thanks to their publications.
The conclusions I reached are detailed below.
What are the correlations between views, likes, video length and the number of words in the title?
The study highlighted the following conclusions:
There is a non-linear correlation between the number of views of a video and the number of likes associated with it.
No correlation between video length and number of views
There is no obvious correlation between the number of words in the title and the number of views of a long or short video. For shorts, however, the most successful titles are those with between 9 and 18 words.
What performance can I expect from my videos?
The following table gives a popularity index based on statistics from all available data. They can help you see how far you've progressed in the rise of your popularity on Youtube, bearing in mind that these figures are obtained by DJs who are already very popular.
A long video can be considered successful (in terms of number of views) from 15,000 views (=Q1 factor).
A short video can be considered successful (in terms of number of views) from 30,000 views (=Q3 factor).
A classic number of likes per view is between 3 and 5 likes per 100 views.
A video can be considered highly successful above 7 likes per 100 views.
However, the notion of success is subjective. We're talking here in terms of the number of views, but it may be more important to look at the influence on brand awareness or the number of contracts/contacts brought in.
Which content categories should be highlighted depending on the publication format?
The following table summarizes the categories to be favored or avoided according to the Youtube publication format.
DJ equipment tests, DJ skills and Gigs are appreciated regardless of the publication format.
Visual appearance & the right equipment
All the DJ Youtubers studied here produce videos of very high quality, both in terms of sound and image, making their work truly professional. That's why I think it's necessary to invest in a tie microphone, a stand, a good smartphone (and a 360° camera if possible), and some spotlights to reproduce what these DJs are doing.
However, the popularity of the publication is not linked to the quality or complexity of the editing (transitions between numerous shots, effects...), but rather to the content.
Conclusion
Good posting ideas to maximize your number of views
Of course, there's no magic formula for becoming popular, just hard work, time, and certainly talent (which I assume, as I'm not currently popular on Youtube). The DJs studied here make their living from this profession, which allows them to be regular and frequent in their creativity.
Limits of the study
Of course, the study has its limitations:
The data come from only 6 DJs, and the distribution of the data is not always balanced, which may lead to biases in the conclusions. An extension to other DJs would be a plus.
Some data are missing for further analysis. For example, the publication dates of shorts and the months of publication of long videos, which would have enabled us to visualize the seasonality of publications.
Introduction
In a world where online presence has become essential for artists, YouTube has become an essential showcase, especially for professional DJs. Whether American or French, DJs use this medium to showcase their work, attract new customers, share their techniques or simply entertain their community.
But what content do they actually publish? Do they prefer short or long videos? What types of videos are most successful? Are there any differences between French and American DJs? And above all, what really works on the platform?
To answer these questions, I conducted an in-depth analysis of over 1,730 YouTube videos and shorts published before May 1, 2025, divided between six influential wedding DJs.
Wedding DJ Presentation
The selected sample covers a wide range of profiles active on YouTube, with a significant presence in both France and the United States:
American DJs
Nick Spinelli🎯 Subscribers : 81 200 (on May 1st 2025)
A highly influential professional DJ on YouTube, specializing in weddings. He shares videos at the crossroads of education, entertainment and DJ culture. He is a creator of high value-added content in the Anglo-Saxon sphere.
Justin The DJ🎯 Subscribers : 117 000
American DJ active mainly in short formats. He shares scenes from DJ life, live moments and everyday situations, often with a humorous or technical touch.
French DJs
DJ Shuba K🎯 Subscribers : 44 700
Internationally recognized French DJ, he hosts all types of events, especially weddings, and is very active on YouTube. He offers immersive content, mainly excerpts from live performances and demonstrations, equipment tests, and DJ training courses.
TSL Formation🎯 Subscribers : 10 600
French DJ with a channel dedicated to the wedding DJ profession. With a focus on teaching, it offers tutorials, equipment tests and professional advice for aspiring wedding DJs wishing to perfect their skills.
Vincent Kasteloot🎯 Subscribers : 19 300
French wedding DJ, who publishes videos that are both technical and inspiring. He combines a business approach, tips on hosting, training and the marketing aspects of the profession.
Martin Beatz🎯 Subscribers : 41 300
Martin Beatz is a wedding DJ as well as a music producer. His content focuses on sound creation, long mixes and the world of production, with a style that's more artistic and creative than purely event-oriented.
Data PresentatioN
The data used in this study were scrapped from the public Youtube channels of the DJs presented in the previous paragraph. They correspond to publications made from the birth of the channel to May 1, 2025.
The data extracted are as follows:
Publication author
Type of publication (long/short video)
Video length (only for long videos)
Number of views (as of May 1, 2025)
Number of likes (as of May 1, 2025)
Year of publication (long videos only)
To these data have been added :
the number of likes per view
video shooting location (home or away)
video target audience (general or DJ-specific)
country of DJ (USA or France)
video genre
Informative: raw information is given, without storytelling or humor
Funny: the aim of the video is to make people laugh or smile
Story: an anecdote/story about an event is told.
the precise subject of the video
a general category and a sub-category
a word count for the title
a publication performance index
Content Production Analysis
4.1. Comparative number of publications by type
The table and figure below show the distribution of the number of publications (long videos in blue, shorts in red) by DJ. We can see that they have opted for different strategies:
Nick Spinelli, TSL Formation, Vincent Kasteloot and Martin Beatz clearly prefer long videos to shorts,
Shuba-K has opted for an almost balanced strategy, with a slightly higher number of long videos than shorts,
Justin The DJ has clearly chosen the short format over videos.
4.2. Annual publication rate of long videos
Long videos
The following figure illustrates the annual productivity of the long videos of the DJs studied. It can be seen that:
The DJs studied really started actively producing on Youtube in 2019. That year, the rate of publication was around one video per month. It's worth noting that Justin the DJ didn't really start actively producing long videos until 2023.
DJs were very productive during the years 2020 and 2021, which correspond to the pandemic. During these two years, the rate of production varied from 1 long-form video per week to 1 long-form video every two weeks. Nick Spinelli was particularly active in 2021, publishing more than one video every 2 days.
After the pandemic, the pace of long-form video publications decreased, settling at around 1 video per month, the same pace as before the pandemic.
Shorts
The following figure shows the weekly publication rate of shorts for the various DJs, by year. It should be noted that shorts have only been available on Youtube since 2021, hence their low use in that year.
The graph shows that :
Justin the DJ, the most active shorts creator in recent years, published at least 1 to 2 shorts per week. In his most productive year, he published an average of 3 shorts per week.
Since 2024, Nick Spinelli has been increasing the number of shorts he publishes, to exceed one per week by 2025. Shuba K has been doing the same since 2025, drastically increasing his output. Martin_beatz is also starting to use this means of communication this year.
The following graph shows the seasonality of shorts publications. Overall, we see a decrease in publications during the summer period.
If we look at the days on which shorts are published (see figure below), it's no surprise to see that they are published more on weekdays, from Monday to Thursday inclusive, and much less at weekends (except in the case of Shuba-K).
4.3. Average length of long videos
Long videos
The following figure shows the evolution of the average length of long videos published by DJs over the years. Note that :
TSL Formation, Vincent Kasteloot, and Justin the DJ prepare videos of 15 to 20 min maximum. Shuba-K publishes slightly longer videos, averaging 20 min.
Martin Beatz stands out for the exceptional length of his videos, which average no less than 40 min. This is due to the fact that he only produces two types of content: long mixes lasting tens of minutes and a few personal singles lasting 3 to 4 minutes.
Shorts
In the case of shorts, the graph below clearly shows that American DJ shorts are significantly shorter (< 30s generally) than European DJ shorts.
Analysis of publication performance
5.1. Relationship between number of views and number of likes
Long videos
In the case of long videos, we note in the following figure that the number of views of a video and its number of likes are correlated, but that the relationship between these parameters is not linear. We can also see that, for videos with less than 500,000 views, American DJs received more likes than their French counterparts.
shorts
As with long videos, there's a non-linear correlation between the number of views and the number of likes associated with shorts between 0 and 12M views.
5.2.Influence of video length on the number of views
Long videos
The following graph shows the distribution of the number of views as a function of video duration. There is no correlation between these two parameters.
Shorts
In the case of shorts, remember that the duration of shorts has long been limited to 1 min (until January 1, 2025). The 1st graph shows the distribution of the number of views of shorts according to their duration. Of the total, only 4 have passed the million-view threshold, a feat only achieved by Justin the DJ.
If we zoom in on the majority of shorts (number of views <500,000), we can see that Justin the DJ's most popular shorts were those varying around 30s. But it's hard to generalize, as only Justin the DJ has managed to repeat performances above 100,000 views.
5.3. Influence of the number of words in the title on publication performance
With a view to optimizing the quality of our publications, we wondered whether the length of the title had any influence on the number of video views. To find out, the number of words contained in the titles of publications was counted after punctuation marks and emojis had been removed.
Long Videos
The following graph plots the number of video views against the number of words in the title, zooming in on the y-axis between 0 and 500k views (to make the data more visible). No correlation can be found from the data collected.
shorts
The following figure shows the distribution of the number of views of shorts according to the number of words in the title. Although the correlation index calculated is low (0.35), we can nevertheless observe here that the most popular videos are predominantly in the 9-18 word title range.
5.4. Number of likes / view by DJ and country
The figure below shows the statistical distribution of each DJ's publication performance (number of likes/view). It can in no way be used to rank the DJs, as each publishes content of different types and categories, parameters which have a major influence on the views generated.
The information of interest here is that it's normal to have “only” 3 to 5 likes per 100 views. Above 7 likes per 100 views, the publication's performance can be considered exceptional.
5.5. Statistical distribution of views by publication format and country
shorts
The following figure shows the statistical distribution of the number of views for shorts in all countries. Each bar of this histogram represents the number of shorts counted per interval of number of views.
What's remarkable here is that the peak of this distribution is located in the interval [3000 views - 3990 views].
On the other hand, if we separate the distributions according to the country to which the DJ belongs, we can see significant differences between countries (USA in blue, France in red): the median (the number of views that allows us to distribute 50% of videos above and below this value) for France is 3,800 views, while the median for the USA is 21,000 views. Moreover, the statistical distribution in the USA is much more spread out than in France. Note 1: We're more interested here in the median than the mean, as this statistical value is less sensitive to the extreme values of the distribution (very high here). Note 2: the conclusion drawn here may be biased by the fact that the shorts data for the USA are essentially representative of Justin the DJ's, given the imbalance in the number of publications in this format between him and Nick Spinelli.
![Statistical distribution of the number of views for shorts by country (zoom on [0 - 100k views])](https://static.wixstatic.com/media/ae0132_b8e2c871d6d64230a15e617d330ccad6~mv2.png/v1/fill/w_980,h_490,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/ae0132_b8e2c871d6d64230a15e617d330ccad6~mv2.png)
long videos
Looking at long videos, we note that the statistical distribution of the number of views for all countries combined peaks in the interval [2000; 2999] views, and that the median number of views is 6,000.
As with shorts, country is an influential factor in distribution, although less pronounced than for shorts. The median number of views for the USA is 4,600, while that for France is 7,700. In contrast to shorts, the data tends to show that French DJs were more successful than American DJs on longer videos. However, it should be borne in mind that the data on long videos for the USA concerns just one DJ, Nick Spinelli, whereas the data for France is much more evenly distributed between 4 DJs.
Hastags
The figure below is a word cloud whose size illustrates their presence in the hashtags present in the titles of the shorts. This figure is strongly influenced by Justin the DJ's shorts, which contain more hashtags than those of other DJs.
What we can learn here is that :
the hashtags #dj and #weddingdj are used systematically
also #pioneerdj and #seratordj
hashtags relating to the DJ's city (e.g. #dallasdj), the type of music played (e.g. #reggaeton) and the mix technique demonstrated (e.g. #scratch).
DJs put between 1 and 3 hashtags in the title, a limit probably due to the maximum number of characters of a short title on Youtube.
5.6. So, as a wedding dj creator, when is a publication really successful ?
Based on all the available data, we can see that :
for videos :
a quarter of the videos with the most views garnered more than 15,000 views,
the most exceptional videos had over 33,000 views
for shorts :
a quarter of the most viewed shorts had over 31,000 views,
shorts considered exceptional had over 69,000 views.
The notion of “success” should of course be considered in relation to your own objectives, and not necessarily in terms of the number of views. In the final analysis, isn't a video with a limited number of views that brought you customers more successful than a fun video with several hundred thousand views that had no impact on your sales or professional reputation?
Analysis of publication content
6.1. Categorizing content
In order to make it possible to analyze the content of publications, the following categorization of video content has been made by the author:
Advertising: the DJ is promoting one of his bands or a product for which he has been contacted by a brand.
Decoration: the DJ promotes the aesthetics of his DJ set-up
Gig: the video tells the story of a wedding day or other public or private event. We follow him from his set-up to the end of the evening.
Humor: The DJ produces a humorous video designed purely to entertain.
Information: the DJ provides information in a totally neutral way.
Interview: the DJ conducts an interview with another person or with himself.
Material_test: the DJ presents a technical test of a piece of equipment (DJ controller, loudspeaker...)
Skill: the DJ proposes a video showcasing his or her technical skills in Djing (complete mix, or original transition, for example)
Story: the DJ proposes a publication focusing on an anecdote that happened to him/her at the event featured in the video.
Tip: the DJ gives a technical tip (relating to the mix, set-up, the running of a wedding, for example) to other DJs.
History: the DJ produces a video in which he tells the story of a musical type, an event or a famous DJ.
Reviews: the DJ publishes a video of a former client satisfied with his or her work.
6.2. Content performance by category and DJ
General comparison
The graph below ranks the popularity of long-form videos by content category, across all countries. The top 3 categories are :
Decoration
Equipment testing
DJ skills
The least popular contents are customer reviews, interviews and humorous videos.
The same ranking was established for shorts. The top 3 contents are :
Gig
DJ skills
Story
The least popular contents are customer reviews, ads for various products, interviews and music history.
Of course, this classification can be made by DJ, as the figure below shows. In particular, it shows that not all DJs produce in all content categories.
The table below summarizes the figure above, showing the ranking of long-form video categories with the most views, according to DJ channels. We can deduce from this study that the most successful categories for long videos are :
DJ equipment tests
Videos showcasing the quality of our DJ installations
gig videos, following the DJ throughout the day of an event
DJ skills videos
The least popular content in long videos are interviews and customer reviews.
The same table was drawn up for shorts. This gives us the top 4 most popular contents for shorts:
DJ skills
Information
Gigs
Equipment tests
The least popular contents are ads for training courses or equipment, and the presentation of the decorative elements of our installations (DJ booth / lights).
6.3. Analysis of publication performance by shooting location
Shorts
In the case of shorts, there's a marked difference between the number of views generated by long videos made at an event venue and those made at home. There seems to be a greater likelihood of generating more views by offering content made at DJ venues.
Long videos
In the case of longer videos, the conclusion is harder to draw:
Videos shot at home generated up to 100,000 views, with a few peaks of over 150,000 views.
Long videos shot on location generated fewer views than those shot at home.
Those with no particular background (i.e. sound production, long mixes by Martin Beatz) generated the most views (three of them exceeded 820,000 views).
6.4. Analysis of publication performance by day of the week
Shorts
The following figure shows the statistical distribution of the number of views of the shorts according to the day of the week on which they were published. The days with the highest scores are Monday, Tuesday and Wednesday. The whisker boxes show that the medians of the highest numbers of views are those of the first 4 days of the week (which are also the days when DJs publish the most, possibly skewing this conclusion).
6.5. Analysis of shorts gone viral
The definition used here to define a video as “viral” is that its number of views has exceeded 500,000. Of the 1,770 videos analyzed, only 4 long videos and 5 shorts exceeded this limit.
Long videos
The case of long videos going viral on Youtube in the spectrum of the 6 DJs studied here is the work of just one: Martin Beatz. He managed to make 4 videos ranging from 820,000 views to just over 2 million.
They all have one thing in common: they are very long mixes (> 40min, and up to 2h) that can be listened to by any audience without having to be in front of their smartphone or PC.
It's also worth noting that 3 of these videos have no particular animation, apart from an almost fixed image for the duration of the mix.
shorts
Only five shorts surpassed 500,000 views. They were all produced by Justin The DJ.
They all have the same points in common:
they last between 25 and 45 seconds,
they were filmed during a wedding,
they illustrate a musical transition,
but he adds a special anecdote that happened during the transition (the bride runs to the DJ booth, someone dances strangely...).
How to get organized ?
7.1. I'm at an event
If you're at an event, there are several possible productions:
a full-length video recounting the gig from the moment you left home to the end of the evening, including setting up the dj_booth
shorts of the dance party, your equipment set-up, or any other possible anecdote. The most important thing is to be able to record the whole dance, with one view of you and another of the dance floor, hence the need for a 360° camera or outside help.
Ideally, the table below gives you the equipment you'll need.
7.2. I'm at home
When you're at home, it's important to provide your (future) subscribers with top-quality sound, especially when you're offering mixes or making explanatory videos using your voice.
That's why it's important to :
use a microphone when speaking, which will add professionalism to your channel,
record the sound of your mixes directly from the mixer.
While it's possible to record anywhere in your home, the ideal is to set up a DJ corner where you can easily produce your creations without having to assemble and disassem
Conclusion
This study uses data from the Youtube channels of 6 popular DJs in France and the USA, to help new DJs wishing to launch on the networks to obtain initial information on the type of content to publish and the frequency of publication to expect. Over 1,730 Youtube videos and shorts were analyzed.
Reassuring figures
The main conclusions of this study are that:
It's possible to go viral as a wedding DJ. Several publications by the DJs featured here have obtained several million views, particularly shorts and videos of long mixes (>40min).
A successful DJ publication will get between 15,000 and 30,000 views.
The number of likes correlates with the number of views. 3 to 5 likes per 100 views are the norm in our industry.
Good posting ideas to maximize your number of views
Of course, there's no magic formula for becoming popular, just hard work, time, and certainly talent (which I assume, as I'm not currently popular on Youtube). The DJs studied here make their living from this profession, which allows them to be regular and frequent in their creativity.
Study limits
Of course, the study has its limitations:
The data comes from only 6 DJs, and the distribution of the data is not always balanced, which can lead to biases in the conclusions. An extension to other DJs would be a plus.
Some data are missing for further analysis. For example, the publication dates of shorts and the months of publication of long videos, which would have enabled us to visualize the seasonality of publications.
References
Youtube Channels :
Justin the DJ : @Justin_TheDJ
Vincent Kasteloot : @vincentkesteloot-dj
TSL Formations : @tslformation
Nick Spinelli : @NickSpinelli
Shuba-K : @DjShubaK_DevenirUnBonDJ
Martin Beatz : @Martinbeatz
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